
3.2M views
Video URL
Glowform
Glowform: The Serum Swap
I stopped using 5 serums for this one
Result
3.2M views
Reach
Challenge
Glowform had a strong product and almost no short-form presence. Polished paid creative was burning budget on ads nobody finished watching. (Demo copy: replace with your own client story.)
Concept
We built a hook-first board around “I stopped using 5 serums for this one”, matched Maya Chen for the shoot, and tested 12 angles in the first week before scaling the winner.
Outcome
3.2M views and $48k in sales. The winning hook was remade four times in week two and now anchors the brand’s always-on creative.
More proof

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