Playbooks
Hooks, scripts and what we learn each week.
Free guides from the team on writing hooks, testing creative and scaling what works.
Hooks
6 min read
The 3-second rule: how to write a hook that stops the scroll
Most videos are judged before the first sentence ends. Here is how to earn the next ten seconds.
Read playbook
Scripts
8 min read
10 UGC script formulas you can copy this week
Ten proven structures for creator videos, with a one-line example of each.
Read playbook
Testing
7 min read
How we test 12 hooks in a week without burning budget
A simple weekly loop for finding winners fast while spending very little on the losers.
Read playbook
Testing
5 min read
The Friday review: how to kill losers and scale winners
The one-hour meeting that decides what we make next week.
Read playbook
Scaling
6 min read
From one winner to twenty variations
How to turn a single winning video into a library of new ones.
Read playbook
Creators
5 min read
Briefing a creator so the video sounds human
A one-page brief that gives creators direction without turning them into actors.
Read playbook
Scaling
6 min read
Whitelisting basics: running creator ads from your own account
What whitelisting is, why brands use it and what to agree with the creator first.
Read playbook
Testing
6 min read
Reading your numbers: views, hold rate, clicks and sales
A plain guide to which metric tells you what, and what to do about it.
Read playbook
Newsletter
One playbook, every week.
Short, practical guides on hooks, scripts and testing. No spam, and you can unsubscribe anytime.
Free creative audit · 30 minutes
Want us to run these for you?
Book the free creative audit. In 30 minutes we show you the 5 hooks we would test first for your brand, and you keep them.
No sales deck
You keep the 5 hooks
Reply within one working day