A good UGC script sounds like a friend giving advice, not a brand reading a brief. These ten structures give creators a shape to follow while keeping the voice natural.

The ten formulas

• Problem, agitate, solve: name the pain, make it worse, then show the fix.

• Before and after: show the gap, then how you got there.

• I tried it so you do not have to: honest first impressions.

• Myth versus fact: correct something everyone believes.

• Day in the life: show the product in a real routine.

• Unboxing and first reaction: the real moment, unedited.

• Comparison: put it next to the usual option.

• Comment reply: answer a real question from the audience.

• Three reasons: a short list that builds toward the best one.

• Founder story: why the product exists.

How to use them

Pick one formula per video and write the hook first. Keep the script under 90 words so the creator can say it naturally, and leave room for their own phrasing.