
1.4M views
Video URL
Private skincare client
Skincare client: The Hook Test
Nobody told me this about my routine
Result
1.4M views
Reach
Challenge
A skincare brand was guessing which message would sell, so every new ad felt like a coin flip and paid spend crept up. (Demo copy: replace with your own client story.)
Concept
We wrote 12 hooks, cast 5 creators and ran them side by side for a week, then kept the three that paid back and remade them every week for six weeks.
Outcome
Cost per sale fell 41% in six weeks and the three winning hooks now anchor the brand's always-on creative.
More proof

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Private skincare client
Nobody told me this about my routine
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