940K views
Video URL
Northwave
Northwave: The Jacket That Broke Our Site
The jacket that broke our site
Result
940K views
Reach
Challenge
Northwave had a strong product and almost no short-form presence. Polished paid creative was burning budget on ads nobody finished watching. (Demo copy: replace with your own client story.)
Concept
We built a hook-first board around “The jacket that broke our site”, matched Leo Novak for the shoot, and tested 12 angles in the first week before scaling the winner.
Outcome
940K views and $22k in 9 days. The winning hook was remade four times in week two and now anchors the brand’s always-on creative.
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