1.8M views
Video URL
Ironbound
Ironbound: Day 1 vs Day 60
Day 1 vs day 60. No filter.
Result
1.8M views
Reach
Challenge
Ironbound had a strong product and almost no short-form presence. Polished paid creative was burning budget on ads nobody finished watching. (Demo copy: replace with your own client story.)
Concept
We built a hook-first board around “Day 1 vs day 60. No filter.”, matched Aaliyah Brooks for the shoot, and tested 12 angles in the first week before scaling the winner.
Outcome
1.8M views and a 12.4% CTR. The winning hook was remade four times in week two and now anchors the brand’s always-on creative.
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