860K views
Video URL
Pacewell
Pacewell: The Morning Reset
This app replaced my whole morning routine
Result
860K views
Reach
Challenge
Pacewell had a strong product and almost no short-form presence. Polished paid creative was burning budget on ads nobody finished watching. (Demo copy: replace with your own client story.)
Concept
We built a hook-first board around “This app replaced my whole morning routine”, matched Dev Patel for the shoot, and tested 12 angles in the first week before scaling the winner.
Outcome
860K views and 41k installs. The winning hook was remade four times in week two and now anchors the brand’s always-on creative.
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