Jul 2026
6 min read
Whitelisting basics: running creator ads from your own account
What whitelisting is, why brands use it and what to agree with the creator first.
Whitelisting means running ads that appear under a creator's handle while you control the budget and targeting. Many brands use it because creator-led ads often feel more natural than brand-led ones.
What to agree first
Permission: the creator must authorise your account to run ads with their handle.
Duration: how long you can run the ads.
Usage rights: where the video can appear.
Payment: any extra fee for paid usage.
Keep control
Put the agreement in writing and keep the creator informed about where their content runs. Check each platform's current rules, because the setup steps change.
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