Sep 2026
5 min read
The Friday review: how to kill losers and scale winners
The one-hour meeting that decides what we make next week.
Every Friday we look at the week's numbers and make three decisions. It takes an hour and it is the most valuable hour of the week.
The three decisions
Kill: stop anything below the line, without sentiment.
Keep: leave steady performers running.
Scale: remake the winners with new hooks and creators.
What we look at
Views and hold rate show whether the hook worked. Clicks show whether the message worked. Sales show whether the offer worked. Read them in that order.
Write it down
Finish with a one-page plan for next week: what to cut, what to remake and what to test. Share it with the whole team.
More playbooks
Hooks
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The 3-second rule: how to write a hook that stops the scroll
Most videos are judged before the first sentence ends. Here is how to earn the next ten seconds.
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Scripts
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10 UGC script formulas you can copy this week
Ten proven structures for creator videos, with a one-line example of each.
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Testing
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How we test 12 hooks in a week without burning budget
A simple weekly loop for finding winners fast while spending very little on the losers.
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